The Only SEO Checklist You Need
SEO Basics
- Set up GSC and Bing Webmaster tools
- Set up Google Analytics
- Install and configure an SEO plugin (WordPress)
- Generate and submit a sitemap
- Create a Robots.txt file
- Check Search Console for manual actions
- Make sure that your website is indexed
Tools:
Google Search Console, Google Analytics, Bing Webmaster Tools, Yoast, Semrush Organic Research Tool
Keyword Research
- Identify your competitors
- Conduct a keyword gap analysis
- Find your main 'money' keywords
- Find long-tail keyword variations
- Find question keywords
- Analyze the intent of pages that rank
- Create a keyword map
- Prioritize by search volume and keyword difficulty
Tools:
Semrush Keyword Magic Tool, Semrush Keyword Gap Tool, Google Ads, Semrush Topic Research, People Also Ask, Answer The Public
Technical SEO
- Leverage "Inspect URL" feature in GSC
- Ensure your website is mobile-friendly
- Check your site’s loading speed
- Make sure you are using HTTPS
- Find and fix crawl errors
- Check the page depth
- Check for duplicate versions of your site
- Identify and fix broken links
- Use an SEO-friendly URL structure
- Find and fix orphaned pages
- Check canonical tags
- Add structured data
Tools:
GSC and GA, PageSpeed Insights, Google’s Mobile-Friendly test, Semrush Site Audit, Structured Data Markup Helper, Merkle Schema Markup Generator
On-Page and Content
- Fix duplicate, missing, and truncated title tags
- Find and fix duplicate or missing meta descriptions
- Find and fix multiple H1 tags
- Improve title tags, meta descriptions, and page content
- Run a content audit and prune content
- Optimize images for SEO
- Organize topic clusters
- Find and fix keyword cannibalization
- Update outdated content
- Improve content readability
Tools:
Semrush Content Audit, Semrush Topic Research, SEO Writing Assistant, On Page SEO Checker
Off-Page SEO
- Analyze your competitor’s link profile
- Conduct a link intersect analysis
- Target your competitors’ broken backlinks
- Leverage digital PR
- Implement the Skyscraper technique
- Turn unlinked mentions into links
- Set up and optimize Google Business Profile
Tools:
Semrush Backlink Audit, Semrush Backlink Analytics, Semrush Backlink Gap, Semrush Link Building Tool, HARO, Prowly, Google Business Profile
Discovered by Tasin mail: tsas0640@gmail.com